2023
#Application
Bransow
At Morrow, we are always looking for ways to improve ourselves and be as innovative as possible. That's why we, as a team, came up with a new product called Bransow. It's a platform/online brand book that makes it easier for agencies to create brand books for their clients.
For this product, I had the opportunity to work on significant parts of the interaction design. I worked on developing the input for agencies (collaborators) regarding strategy and visuals, as well as for the 'viewing' side, which includes marketing agencies/customers (users). I also designed for the overarching owner (admin). To do this effectively, it was important to first speak with my colleagues who create many brand books, whether they are digital or non-digital. Additionally, I delved deeper into the world of brand books, building on what I already knew. I explored what makes a brand book unique compared to other design deliverables, the differences between various brand books, what designers need to create a brand book, and I also looked at how competitors approach this.
Together with my boss, Marten, we further developed Bransow.
Currently, the product is still in production. So, unfortunately, I cannot share a concrete visual or interaction design snippets at this time.