2023
#Application
Eneco
Even though I cannot say much, I still want to share some information about this project. Not only because I learned a lot from it and designed a ton of prototypes, but primarily because the project lasted for over 3 months, and it would be a shame not to say something about those three months. Due to confidentiality, I can't share images of the outcome, but I can provide some insight into what I did. So, you'll have to trust me that this actually happened (or wait until it becomes public in the media).
Eneco aims to be climate-neutral by 2035 and is taking numerous steps to achieve this goal. One of these steps is helping entrepreneurs make their business premises more sustainable, but how they can accomplish this was a big question mark. That's where Morrow came in, specifically me and two other colleagues, to solve this issue. First, we examined all the data that Eneco had previously gathered (with or without external parties), and then we conducted our own desk research. We created an initial current customer journey, which we improved through interviews with entrepreneurs. This customer journey served as the foundation for the rest of the project and our collaboration with Eneco. And through this we were able to show which pain points we had to tackle together with them. We decided to tackle this challenge further using design sprints, with sprint durations of up to 2 weeks (yes, a bit longer than usual, but the prototypes we created needed to be more high-fidelity). During these sprints, we worked on at least 2, sometimes 3, prototypes in collaboration with Eneco's expertise. In the same sprint, we also tested the prototypes using various methods. We carried the results forward to the next sprint, serving as the basis for new ideas. In between sprints we presented the interim results to the management team and other stakeholders (from Eneco), each of whom had their own opinions and ideas, which we also incorporated in the project. At the end of the project, we compiled an extensive report containing all our results.
After all those sprints, one prototype was selected, which we were allowed to continue working on a few months later (after internal research and approval within Eneco). We further developed the prototype using scrum techniques and conducted various tests, such as A/B testing and usability testing, to ensure the application aligns as closely as possible with the wishes of Eneco, suppliers, entrepreneurs, and other stakeholders. For these stakeholders, we created a compelling presentation and an explainer video to ensure the product was well-received.
All in all, it was incredibly enjoyable to lead these sprints with my colleagues, and these projects are why I truly enjoy my profession.